Ruben Östlund, the acclaimed Swedish filmmaker known for his Palme d'Or-winning films 'The Square' and 'Triangle of Sadness', is making waves with his latest project, 'The Entertainment System Is Down'. While he's not competing at Cannes this year, Östlund is still hard at work, adding a new scene with Succession star Nicholas Braun and continuing to tweak the film's post-production. This film, set on a long-haul flight, explores the existential horror of boredom when the entertainment system fails. Östlund's dedication to the craft is evident in the 75-day shoot on a single studio set built around a real Boeing 747, resulting in a lengthy editing process that he humorously describes as potentially driving him mad. However, the real passion project for Östlund is his new venture, MyList, a film recommendation platform that challenges the dominance of algorithmic curation. MyList invites filmmakers, actors, writers, musicians, politicians, and ordinary film lovers to compile personal lists of recommended films, organized by theme or category, with context and personal reflections. This platform aims to bridge the gap between film industry insiders and the broader public, making recommendations meaningful and personal. The site is ad-supported and free to users, with a small referral fee paid by participating streaming services. MyList is currently available in Sweden, but an English-language version is imminent, with a broader European and global rollout planned. The founders believe that human taste beats algorithmic curation, and they're determined to change the way people discover cinema. With a star-studded list of recommendations from renowned figures like Kirsten Dunst, Daniel Brühl, Keanu Reeves, Pawel Pawlikowski, and Sean Baker, MyList is set to revolutionize the film recommendation experience.
